As part of the Arab Fertilizer Association’s Economic Workshop in Istanbul, Maria Bezzubova – TRUAGRO presented a session titled “Demand Trends & Supplier Adaptation.”

The presentation focused on how uncertainty is reshaping global demand trends and purchasing strategies, and how suppliers are adapting to changing market conditions.

It also addressed the adaptation strategies of nitrogen, phosphate and potash (N/P/K) suppliers, with a focus on resilience to global crises and the long-term supply–demand outlook.

The session forms part of AFA’s wider discussions on market developments, supply dynamics and the key factors influencing the global fertilizer industry.